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Impact
Dashboard
2016

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Reach

Reach

Total Annual Client Reach by Type 2011 - 2015
Total Annual Client Reach by Type 2011 - 2015

In 2015, 60.9 million people received their news from MDIF clients, 23.1 million through digital media and 37.8 million through traditional media.

Reach

Change in client reach from first year with MDIF
Change in client reach from first year with MDIF

After five years of working with MDIF, client reach increased by a median of 33% (on average by 183%).

Sales

Sales

Change in Client Sales from First Year with MDIF
Change in Client Sales from First Year with MDIF

After five years of working with MDIF, client sales increased by a median of 113% (mean of 227%).

Sales

MDIF Sales Leverage 2015
MDIF Sales Leverage 2015

Each $100 invested by MDIF leveraged $146 in client sales in 2015.

Viability

Viability

Distribution of MDIF Risk Rating Scores, 2011 - 2015
Distribution of MDIF Risk Rating Scores, 2011 - 2015

In 2015, the median risk rating across the portfolio was 5.71, an 8% increase from 2014 but still within the moderate risk range. Across the portfolio half of clients maintained or lowered their risk rating from 2014 to 2015.

Viability

Challenges MDIF Clients Faced in 2015
Challenges MDIF Clients Faced in 2015

In 2015, we surveyed our clients to get their perspective on political and economic threats to their viability. Across the portfolio, clients consistently reported that economic challenges are the greatest threats to their work.

Corruption &
Accountability
Reporting

Corruption and Accountability Reporting

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78% of MDIF clients exposed corruption scandals in their country in 2015

89% of MDIF clients held governments accountable for their policy promises in 2015

In 2015, 78% of our clients reported on corruption scandals in their country and 89% of our clients held their governments accountable for policy promises.

Corruption and Accountability Reporting

Distribution of Clients Exposing Corruption Scandals by Corruption Perception Index Score
Distribution of Clients Exposing Corruption Scandals by Corruption Perception Index Score

The vast majority of client corruption and accountability reporting takes place in countries where corruption poses a threat to governance according to Transparency International.

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